Web Site Development
- Look and feel, the skin, matters. So does traffic. Integrate design and content.
- Maintaining identity and coherence with all your marketing materials is important. A web site means turning them into 'Digital Assets.'
- Not everybody wants to be on the Search Engines. Think this through before you build your web site.
- A check list of what to think about. Plan ahead and avoid difficult and costly revisions.
- Design and graphics are not the end of site development.
They are the end of the beginning.
Social Media
Depending on your target market, Social Media such as Facebook, Twitter and LinkedIn may be even more important than a web site which ranks well on Search Engines.
Movies on your web site? Consider putting it on youtube to expand your reach.
- You get plenty of hits to your web site;
- Your analysis shows that site visitors navigate throughout your site;
- Your site offers plenty of opportunity for visitors to contact you;
- You are not generating leads or sales from all this work.
Lead Generation
- Your web site ranks high on the search engines;
- Your stats show a lot of visits from the search engines;
- Your Pay Per Click campaigns get a lot of hits;
- You are not generating leads or sales from all this work.
Search Engine Placement
- You get plenty of hits to your web site;
- Your analysis shows that site visitors navigate throughout your site;
- Your site offers plenty of opportunity for visitors to contact you;
- You are not generating leads or sales from all this work.
Landing Pages
- You're frustrated with poor results on Search Engines;
- Your keywords are very competitive;
- Your analysis shows that your site gets traffic but not much beyond the home page;
- You can get your site ranked for your web site address, but that's not really useful;
- You're about to give up on search engines.